Don’t Buy This: $30 Mascara

The Report Card| Diorshow Mascara

Pretty: B+ 

Low Maintenance: D 

Eyelash extensions are officially the new manicure.

All the cool girls at my office are doing it, and they look amazing– eyelashes as beautiful as giraffe’s, seriously. (If you don’t get that reference, look it up. Giraffe’s have the most glam eyelashes found in the natural world.) For weeks I’ve been trying to decide whether or not I’d take the plunge myself.  Yes, you get to go without makeup for a month and look like Beyonce (Or a giraffe! Equally good!),  but you also have to go back every month or so for refills which cost between $70-80 on average and take about an hour to complete. Are eyelash extensions high maintenance or low maintenance? I can’t really tell.

As it happens, misreading the fine print on an eyelash extension Groupon turns out to be very high maintenance, so I will have to save my thoughts on extensions for another day. But, my Groupon mishap did lead to something I’ve been thinking about trying for a long time: the $30 tube of mascara.

Mascara is one of those things that I’ve never really understood spending a lot of money on. Maybelline Great Lash* (a cult fave)  always did the trick for me, and for the past few months I’ve been using L’Oreal Double Extend with excellent results.

After my Groupon mishap, however, I wanted gorgeous, long lashes. And since I wasn’t going to pay $70-80 for them, I figured $30 mascara was basically like getting eyelash extensions on sale. So I bought the much-discussed, iconic Dior Diorshow mascara*. The mascara is supposed to give you legendary lash volume, and also it smells like roses. Seriously.

After using this mascara for about a week, I can report that I love the smell. And that’s pretty much where it begins and ends.

If you’re going to pay $30 for mascara, you better be in love, forsaking all other mascaras and eyelash extension opportunities. Dior wasn’t the one– instead it had me scrolling Groupon for my next eyelash extension attempt.

The biggest problem is that it’s just not all that effective. My eyelashes looked great within the first five minutes, but as the day went on they drooped and by 5:00 it was like I never put on any makeup at all.

The second problem is that, unlike L’Oreal Double Extend*, it doesn’t come with a primer which means makeup removal is smudge-central.

The third problem is that it’s $30,  I could have been spent on seven Starbucks lattes, a mani/pedi, or perhaps 120 gumballs– all better investments than this tube of makeup.

Have any of you taken the plunge into more expensive mascara? Anybody finding it more worthwhile than me? I’ be curious to know– for now I’ll be sticking with the drugstore classics.

*This post contains affiliate links, but only for the products I actually think you should be using.

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